Sony Electronics this week introduced two new sets in the line based on its Silicon X-tal (Crystal) Reflective Display (SXRD(TM)) technology delivering full 1920 x 1080 high-definition resolution. An excerpt from the release:
The 1080p (progressive) KDS-R60XBR1 and KDS-R50XBR1 Grand WEGA models compliment two existing SXRD products -- the 70-inch QUALIA(TM) 006 micro-display and the QUALIA 004 front projector.
"SXRD is the next milestone in the evolution of high-definition television and a standard for the ultimate picture performance," said Randy Waynick, senior vice president of the Home Products Division for Sony Electronics. "If you're looking for the full power of HDTV, these models deliver like no other."
At the heart of the models are three new 0.61-inch SXRD panels, making them the world's smallest -- one each for red, green and blue color reproduction -- delivering more than 2 million native pixels (1920 x 1080) for a full high-definition picture.
The panels produce a contrast ratio of 5000:1. Refinements to the panel circuit layout enabled Sony to reduce the pixel pitch on an individual panel to just seven micrometers, resulting increased pixel density, yields, quick response time and a brilliant film-like picture.
The KDS-R60XBR1 and KDS-R50XBR1 units will ship in September for about $5,000 and $4,000, respectively through SonyStyle.com, at Sony Style retail stores (www.sonystyle.com/retail) and at authorized dealers nationwide. Pre-orders begin on Aug. 16 at www.sony.com/WEGA-SXRD.
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