Samsung has signed a deal with the National Football League to become "The Official HDTV of the NFL." The two-year, multi-million dollar marketing campaign will feature football greats Dan Marino, Troy Aikman, Steve Young and Boomer Esiason. The national ad blitz will include TV commercials, print, online and in-store exposure.
This is a smart move by Samsung, as there are few genres of content that look better in high-def than football. Additionally, the NFL is by far the most popular U.S. professional sports league, meaning that Samsung's ad dollars should be put to good use in reaching millions of football fans who haven't yet made the leap to HD.
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