Mitsubishi Electric announced Monday that it has signed on to become the charter sponsor of MTV's new high-def music channel called MHD. The channel will launch on January 16 and will feature original music-based programming sponsored by Mitsubishi among other content. As part of the arrangement, the MHD studio in Vail, Colorado will use Mitsubishi technology for its production and will also feature the company's HDTVs on-set. Also, "Powered by Mitsubishi Electric" will appear on MHD tune-in promos and Mitsubishi will be the title sponsor of MHD original programming including "MHD Top 10" and "MHD Video Stew." Additionally, Mitsubishi Electric will be branded on MHD programming menus and in television commercials.
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