The big news today is that Sony has signed a deal with the leading cable companies to build bi-directional tru2Way digital cable-ready products that could eliminate the need for a standalone set-top box. The key here is the phrase "bi-directional." You may remember that when CableCARDS were introduced a few years ago -- also with the promise of eliminating the set-top box -- the main hang-up was that they were uni-directional, meaning that 2-way features like video on demand, DVR and interactive TV didn't work. Needless to say, that limitation pretty much doomed the one-way CableCARD as a viable plug-and-play technological solution.
This announcement from Sony is a very positive step and according to the Memorandum of Understanding (MOU) between the CE giant and the six big cable companies, other consumer electronics manufacturers have already been invited to join.
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