The Consumer Electronics Association has released results of a survey it performed in July that shows 47 percent of consumers plan to upgrade to a new TV in the next year, a big reason why the overall U.S. TV market this year will approach $20 billion. CEA categorized 77 percent of consumers as "entry-level," meaning that they will spend less than $2,500 to upgrade their home theater system, 22 percent as "move-up" households who will spend $2,500 to $25,000 on upgrades, and 0.3 percent as "custom consumers" who will plunk down more than $25K.
More from Video Business Online.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment