WealthTV, a content programmer based in San Diego that offers a variety of lifestyle programming, announced that its HD On Demand service is now being carried on Time Warner Cable's San Antonio system, with more to follow. The carriage deal represents Wealth's first foray into high-def VOD with a major cable operator. According to the companies:
"The Free on Demand high definition product offering features shows highlighting exotic travel, the newest cars and the latest medical advancements and more, all in brilliantly clear high definition. Time Warner Cable launched the new free service with nineteen titles and will be offering more than 20 hours of unique and original programs from WealthTV within the next 30 days. "
This is a very interesting development because most cable HD VOD offerings currently are pay-per-view movies and events, with little in the way of free high-def content on demand available from most of the nation's cable companies. It isn't easy for indepedent programmers -- those not owned or operated by the cable companies -- to gain carriage agreements (witness the fact that HDNet is still not available on Comcast, nor for that matter is Wealth), so this is smart first step for WealthTV to get its foot in the door of a major cable operator.
Charles Herring, WealthTV's president, has agreed to become one of our first "industry insider" bloggers as we here at 1080eyes strive to offer you a more varied perspective on what's happening in HDTV land. Perhaps he can provide us with some more color on future HD On Demand launches...
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