The Sundance Channel and Universal HD announced this morning that they have joined forces to broadcast a block of Sundance's HD programming beginning August 1st. The branded programming block, presented by Microsoft, will run Wednesdays through December 26th, showcasing Sundance Channel's original series "Iconoclasts," "Big Ideas for a Small Planet" and "Live from Abbey Road" in high definition.
This is a good move for both networks. Universal will benefit from some outside content while Sundance gets an established medium for some of its high-def programming. I would imagine that this is the beginning of the development of a standalone Sundance HD channel, although Robert Redford's people haven't given any details of when such an offering might come to fruition.
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