Not included in its announcement that it is now offering 10 of the former VOOM 21 high-def channels is the fact that DISH Network is charging subscribers an extra $15 a month to receive that programming. A customer who just ordered DISH Network HD service yesterday told me that the $15 a month for the VOOM channels is in addition to the regular DISH HD package that costs $9.99 a month and offers channels such as ESPN HD, HDNet and TNT HD.
It will be interesting to see how many customers jump at the chance to receive more HD programming at an additional monthly fee. I understand that VOOM no doubt needs to recover the license fees it is paying to Rainbow Media to carry the VOOM channels, but $15 a month seems rather steep considering that most DISH customers have never seen or heard of the specific HD channels brought to market by VOOM. In my opinion, the well-known brands like ESPN HD and TNT HD offer more value than the likes of RUSH HD and Gallery HD, so $5-7 a month would seem a more reasonable fee. Time will tell if I'm right...
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