Panasonic Kicks Off Plasma Price War

Panasonic has told the retailers that sell its plasmas that it is cutting its prices by 25% to 36% in an effort to boost market share and increase sales. Here are the details:

• The price of the 37-inch HD plasma has been cut to $3,000 from $4,000 (25% decrease)
• The price of the 42-inch HD plasma has been cut to $3,500 from $5,500 (36% decrease)
• The price of the 50-inch HD plasma has been cut to $5,000 from $7,000 (29% decrease)

Investors Business Daily has the full story here.

Plasma and LCD prices have been on a steady decline over the last year or so, but these price reductions from Panasonic are by far the most aggressive we've seen, particularly from a major manufacturer with a good reputation for quality plasma displays. If you're in the market for a new PDP, the Panasonics at these reduced price points are certainly worth close consideration.