Pioneer Opens First Retail Store

Pioneer last week opened its first retail store in the U.S., joining the likes of Apple, Sony and Dell. The company's initial foray into retail is located at the South Coast Plaza shopping center in Costa Mesa, Calif., which happens to be the nation's top grossing shopping mall with $1.7 billion in sales last year. Pioneer plans to use the store to test concepts and gauge customer reaction before opening additional locations around the country.