Small LCD Maker Marketing Style, Not Technology

In a great example of just how hyper-competitive the LCD flat-panel display market has become, a small Taiwanese manufacturer called Hannspree has decided to focus on style rather than technology to outpace its larger rivals, offering displays that look like fruit, baseballs or animals, among others. And it's setting up shop in pricey areas like Beverly Hills and San Francisco to show off its wares. More from the San Jose Mercury-News.