Watching Something Just Because It's in High-Def

The Consumer Electronics Association did a study earlier this year showing that 22% of HD sports fans often watch sporting events they otherwise would not have just because it was in high-def. I'm actually surprised this number isn't higher, as most people I know would confess to this kind of behavior. I'm guessing that if you surveyed consumers of all kinds of TV programming, not just sports, that percentage would be well over half, probably approaching three-quarters of HDTV owners. Who among us hasn't turned on Discovery HD Theater or PBS HD or an NHL hockey game as we're flipping through the channels and begun watching a program we never would have pre-HD just because it was in high-def? Heck, I do this on a weekly basis...