Market research firm iSuppli has released data showing that upstart VIZIO continues to lead the North American LCD TV market, accounting for 13% of unit shipments in the third quarter. Samsung is number two at 12.8% and closed the gap between itself and VIZIO substantially since the second quarter of the year. Sharp rounds out the top three at 12%.
This is somewhat interesting because it contradicts data that iSuppli rival DisplaySearch released two weeks ago showing Sharp at number one, followed by VIZIO and Samsung. Near as I can tell, the discrepancy lies in the fact that iSuppli measures TVs shipped while DisplaySearch counts TVs sold.
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