The other B&C piece details the FCC's efforts at dealing with consumer complaints related to the transition. The FCC's preparation for DTV problems seems to revolve primarily around hiring enough staff to handle any issues that arise.
Thursday, June 26, 2008
DTV Is Opportunity for Cable, Concern for FCC
Broadcasting & Cable runs two pieces this morning related to the digital TV transition next February. The first covers Comcast exec Stephen Burke's comments at an industry conference yesterday in which he described the DTV switchover as an opportunity for cable to pick up new subscribers. According to Burke, Comcast believes that there is a 20-40% chance that the new converter boxes and antennas that consumers buy for getting digital TV signals won't work due to "grade-B contour" or other issues and that those folks might be inclined to sign up for cable service at that point.
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While cable and satellite program providers will continue to serve the great majority of homes as the primary signal source, missing HD local reception, compression issues, higher costs, billing add-ons, service outages, contact difficulties, in-home service waits and no shows have left many of these subscribers looking to OTA antennas as a good alternatives.
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