Only 6% of Consumers Plan Blu-ray Upgrade: NPD

NPD is out with a research study this morning showing that while 45% of HDTV owners are familiar with Blu-ray Disc, just 9% of them plan to buy a Blu-ray Disc player in the next six months. Only 6% of all consumers are planning a Blu-ray purchase. According to NPD's research, the main barriers to higher Blu-ray adoption are perceived high cost of players and a belief that standard-def DVDs are good enough.