Sharp launched Friday a nationwide consumer promotion timed with the start of Major League Baseball's (MLB) All-Star Week, July 11–15. The project, called the "Winning Lineup" sweekpstakes, will involve a retail blitz and multiple live activations in and around New York City during All-Star week. During the campaign, Sharp will award more than 1,000 prizes including trips, dozens of Aquos products and 12 chances to meet an MLB player. Twelve grand-prize winners will receive an Aquos LCD TV, “delivered” personally by an MLB player.
China’s business boom may put a crimp in your ability to buy a high-definition television in a few years. Demand for desktop computers with flat-screen monitors in regions such as Latin America and China is likely to surge as businesses with more purchasing power update their offices, according to a report from NPD Group unit DisplaySearch this week.
Cable companies looking to win back customers who have moved over to satellite providers and other multichannel service operators may be rethinking their strategy of focusing on high-definition video-on-demand offerings. Instead, they’re hoping an increased inventory of HD linear channels will prove attractive. Companies such as Time Warner Cable may capitalize on satellite’s flattening subscriber base by increasing HD selection, Sanford C. Bernstein analyst Craig Moffett wrote in a note to clients this week.
Sony and a group of Japanese manufacturers including Toshiba and Matsushita said they plan to work jointly on the development of mass-producible large-sized OLED panels for TVs, according to a Reuters report Thursday. Although details of the collaboration were to be announced later, Sony said it would join other firms, including joint ventures with Toshiba and Matsushita Electric Industrial, in the project, which is being initiated by the Japanese government.
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