Microsoft and Warner Bros. are teaming up to utilize the software maker's Windows Media Video 9 technology to offer high-definition DVDs. The Hollywood Reporter says that Warner Home Video will begin using the products in Q4 of this year, although there's no word yet on specific movie and television titles that will be released as part of this project. According to Warner's chief technology officer Chris Cookson:
"Warner Bros. has evaluated the video quality of VC-1 and found it to be outstanding, making it an ideal format for the delivery of high-definition content. By releasing a wide range of titles in VC-1, we are creating great new opportunities to bring high-definition video to consumers."
WMV 9 is Microsoft's version of the industry standard VC-1.
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