Samsung and Microsoft said today at the Home Entertainment Expo in New York that they have formed an alliance in conjunction with the launch of the new Xbox gaming console, which is HD-capable. Microsoft has chosen Samsung as its exclusive HDTV worldwide marketing partner for the HD Xbox, and to promote the launch, the two companies will place 25,000 Samsung 23-inch LCD HDTVs in Xbox retail kiosks around the world. That particular LCD (model LNR238W) offers what Samsung says is a "super-fast" 12 millisecond pixel switching speed that enables intense action while overcoming any motion artifacts. In addition, Samsung says its Fixed Pixel Device is designed to eliminate scan lines, helping gameplay to be smooth and free of flickering.
The marketing alliance will include cinema, POS, television, print, on-line and various other media efforts.
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