The plasma vs. LCD war is apparently taking its toll on plasma prices, with market research firm NPD Group reporting that industry plasma revenues dropped 16 percent this February compared to last year. This drop marked the first time plasma revenue fell year over year. The average price for a 50-inch PDP – the top moneymaker for PDP manufacturers in terms of total sales – was $2,040
However, the news wasn’t all bad for Panasonic, Pioneer, LG, Samsung et al. Measured in terms of actual units (PDPs) sold, the plasma market is doing well, with a 30 percent increase over last year.
By way of comparison, LCD TV revenues increased 58 percent over last year.
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