Sony Planning to Sell OLED TVs This Year

Showing off its foray into the relatively new world of OLED (organic light emitting diode) displays at an industry tradeshow in Tokyo this week, Sony executives said they plan to introduce an OLED TV for sale sometime later this year. Reputed to be clearer and brighter than either LCD or plasma, it would appear at first glance to be problematic for Sony, among the world leaders in LCD displays. However, at least initially Sony plans to sell OLEDs at much higher prices than comparable LCDs, attempting to confer upon them a status symbol that places OLED above LCD and plasma on the flat-panel TV pecking order.