Wednesday, April 13, 2005

Consumers Want National Georgraphic Channel in HD

The National Geographic Channel released results of a Beta Group study this week showing, among other things, that consumers rate it the network they would most like to see in high-def. Study respondents also rated NatGeo the second most distinctive cable and broadcast network and third in high quality of programming.

It's not surprising to me that consumers would want to see the National Geographic Channel in HD, as the type of programming it offers is perfect for the medium. Just look at the popularity of Discovery HD Theater among HDTV owners for confirmation of that theory. However, releasing those kind of survey results only makes sense if the debut of NatGeo in HD is imminent, and I have not heard anything suggesting that is the case. If consumers want to see it in HD, give it to 'em in HD! (I realize it's not quite that simple, but hopefully you see my point.)

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