Hitachi is partnering with Paramount Pictures to promote its plasma TVs in the upcoming Tom Cruise and Steven Spielberg picture "War of the Worlds." Based on the H.G. Wells novel, the movie is set for release June 29. Hitachi said Thursday that the campaign will include global advertising, marketing and product placement as part of its "The Ultimate Visual Experience" initiative. Kazuhiro Tachibana, Hitachi's Consumer Business Group general manager, said that “We are thrilled that our high-quality products will not only be seen in the film, but will also be leveraged for a global promotion.”
Hitachi said in a release that it is wrapping its summer ad campaign around what is expected to be among the biggest blockbuster films of the year because there are no other events with real worldwide appeal -- like soccer's World Cup or the Olympics -- this year.
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