DIRECTV said today that it is offering displaced VOOM customers a $200 mail-in rebate on DIRECTV high-def equipment, including HD receivers and HD DVRs with TiVo. To receive the rebate, VOOM customers have to purchase a DIRECTV HD system before June 30th, subscribe to any Total Choice programming package for one year and also sign up for the HD programming package (which costs $10.99 a month but is currently free for 3 months). VOOM customers can get a DIRECTV HD system installed for as low as $99 after rebate or can instead use the rebate towards the purchase of the $999 HD TiVo. The rebate form is available along with more information at www.directv.com/VOOM.
This promotion won't a huge moneymaker for DIRECTV, because even if it signed up every one of VOOM's customers, the satellite giant would only add fewer than 50,000 new customers -- a small blip for a company that currently has nearly 14 million subscribers. Nevertheless, this is an attractive option for VOOM customers who are facing the imminent shutdown of their beloved service at the end of this month.
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