Sony Electronics is planning to boost its 2006 advertising budget by hundreds of millions of dollars, the bulk of which will go towards promoting HDTVs, Blu-ray players and digital cameras and camcorders. Reuters reports that Sony the increased ad budget will be used for TV ads, sponsorship of NASCAR races and film-related merchandising. Sony's goal is to boost HDTV market share, which the Consumer Electronics Association predicts will reach 15.9 million in '06.
More here: http://news.yahoo.com/s/nm/20060325/tc_nm/sony_marketing_dc
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment