Monday, October 09, 2006

Affluent Folks Want Flat Panel TVs (Duh!)

In perhaps the most obvious survey results I've seen in awhile, TWICE reports that a company called Thomas, Townsend & Kent (TTK) has released a survey showing that wealthy Americans rank flat-panel TVs at the top of their consumer electronics wish lists. 14.5 percent of those surveyed plan to buy a flat-panel TV in the next six months, followed by 13.7 percent who will buy a home theater system and 10.4 percent who plan a video game console purchase.

I have to say that 15 percent doesn't seem like that big of a number to me. The more interesting data point is that 77 percent plan to buy their flat-panel display at Best Buy, compared to 54 percent at Circuit City and 41 percent at Wal-Mart.

Do wealthy people really shop at Wal-Mart?

Perhaps some of these folks should also consider their local home theater specialty store...

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