Sony Offering Customizable LCD Bezels

Sony Electronics, looking to move HDTV sales beyond early adopters who trend male, is offering consumers the option of buying kits that allow them to change the color of the bezel frame that surrounds the LCD flat-panel screen. Color options for the kits, which run $299, include scarlet red, pacific blue, chocolate brown, pearlescent white, and matte black. More from the Chicago Tribune.

This isn't a bad idea at all, as plenty of consumers would likely appreciate the ability to add some color to the otherwise staid gray or silver that flat-panel displays usually offer. And at $299, the price is about right for a several-thousand-dollar purchase. My main concern would be that a bright red bezel would detract from the actual picture.