Cable giant Comcast is in a deal with #2 retailer Circuit City to open a new electronics boutique called Connect that will showcase Comcast's HDTV offerings and help educate consumers about high-def technology. The idea seems to be that satellite TV companies have been well integrated into retail for years and while the cable industry often talks about partnering with retailers, little seems to ever actually happen. In this case, they're just opening one store for now, but it can only benefit consumers to have more ways to experience HD before buying.
However, it does seem a bit odd that Circuit would open a brand new store rather than figuring out a way to make Comcast a bigger part of its existing retail locations. And if consumers have to go to a legacy Circuit City to see what satellite offers and then to the new Connect to see Comcast cable HD, that doesn't seem very convenient or conducive for comparison shopping.
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1 comment:
All in all it makes it less intimidating to go to Connect because in a big box it is scary for most people. I've been to Connect and it was first class service and no pressure.
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