Wednesday, December 27, 2006

Panasonic and Sony in Advertising Battle

They've been rivals for as long as anyone can remember. Now Panasonic and Sony are taking the fight to Madison Ave. with competing ads trying to convince consumers that their products are superior to the other's, specifically in the ongoing battle royale between plasma and LCD. It started with Sony ran an ad in which it asked consumers to take the "HD Challenge," with the conclusion of course being that they should buy Sony LCD displays. Panasonic fired back with its own ads that list all the reasons why its plasmas are the only way to go.

Keep in mind that Panasonic also sells LCDs, although it seems to do so with about as much enthusiasm as Sony did with its plasmas prior to ditching them a couple years back.

More from the NY Times.

2 comments:

peter said...

Just bought my first HDTV, a 52-inch Mitsubishi DLP type. Unbelievable picture, as long as the source is high-resolution. I'm quickly learning that HDTV is a two-edged sword; once you have seen it, everything else looks like crap. I've tried running my collection of DVD's thru a high-definition, progressive scan DVD player and into the new TV, but the results aren't great. I was actually better off watching them on my old 27-inch TV; they were much tighter on that screen size.

I've also tried running my DVD's thru a new Blu-Ray player, which is supposed to 'upscale' them, but that didn't produce satisfactory results either.

Anyone got a bright idea of how to deal with this dilemma? Or do we just have to wait until DVD technology catches up with these great 1080P Hi-Def televisions?

Rogers Place said...

This is one nice site. Keep up the good work and sharing the Great information. Will visit again and recommend to others.