In advance of Super Bowl XLI, retailers are preparing for the 2.5 million expected HDTV purchases by extending interest-free financing deals in lieu of additional price reductions. TWICE reports that Best Buy is offering 36 months free financing on home theater purchases of $999 and up; rival Circuit City is promoting 24 interest-free months on TV purchases of $499 and up.
From a retail perspective, holding the line on prices by focusing on the financing makes sense given the dramatic decline in HDTV prices over the last year. However, I'd really like to know how many consumers actually take advantage of these interest-free offers, which entail signing up for a line of credit and going through the ensuing credit approval process.
If you feel like it, comment here and let me know if these kinds of deals entice you enough to buy a TV or if you view them as gimmicky and not worth much.
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