Wednesday, January 10, 2007

Warner Scores Total HD Retail Victory

On the heels of its Total HD announcement last week, Warner Bros. said yesterday that key retailers Best Buy, Circuit City and Amazon.com will stock the combination next-gen DVD format that puts both Blu-ray and HD DVD formats on one disc. No word yet on whether other movie studios will hop on board, but Warner is getting some criticism from some in the biz for intro-ing yet another horse in this race.

I say whatever hastens the adoption of high-def DVD players, which will in turn increase adoption of HDTVs, sounds like a sound strategy to me.

More from Reuters.

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