Thursday, March 15, 2007

If You Fund It, They Will Come

It only took a few days for manufacturers to leap on the government's detailed plans unveiled Monday for the digital-to-analog TV converter subsidy program. LG, Samsung and Thomson/RCA this week all announced plans for D/A converters that would be eligible for the NTIA's $40 coupon subsidy (read our take on it here).

As most of you know, the federal government has mandated an end to analog TV broadcasting by Feb. 17, 2009 -- just before that year's NCAA men's basketball tournament. Consumers owning the estimated 45 million analog TVs relying solely on over-the-air broadcasts will be forced to either replace them or outfit them with D/A converters using the $40 NTIA coupons.

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