That's right, the company that probably made the thermostat in your home wants its brand on the next LCD flat-panel you buy. Honeywell won't actually manufacture the LCDs but rather will stick its brand on displays made by Soyo, a relatively unknown LCD manufacturer in Ontario, Calif. In return for Honeywell's brand prestige Soyo will pay the industrial giant a few million in royalties.
I don't know much about Soyo but Honeywell is apparently convinced that the smaller company's LCD displays are worthy of the Honeywell name. Time will tell whether or not that brand name will translate from the world of aircraft engines and thermostats to the television in your living room. Can LCDs from GE be far behind?
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