More HD Ad Lawsuits: DirecTV Goes After Cox

Multichannel News is reporting that DirecTV has sued Cox Communications over an item on the cabler's website that cites a Comcast-sponsored research study showing that two-thirds of consumers surveyed preferred Comcast's HD picture quality to DirecTV's. The satellite giant's argument against Cox is that the study pertained to Comcast, not Cox, and just because those consumers preferred Comcast over DirecTV doesn't mean they also would have preferred any cable company's HD quality over DirecTV's.

DirecTV probably has a point here but I sure am getting sick of these lawsuits. The Comcast-DirecTV spat is still pending in the courts and I'm not sure that these suits and countersuits actually accomplish much of anything. I suppose if nothing else they keep busy the armies of lawyers these companies employ...