DIRECTV Honcho Says Retail HD Sales "Pretty Small"

DIRECTV sells most of its HD service through its own marketing and sales efforts rather than through its retail partners, CEO Chase Carey told an investors' conference yesterday. Here's the full quote, courtesy of TWICE:

"We have successfully executed and established ourselves as the leader of HD. The actual sales that still come through the consumer electronics channel are pretty small, so you do have to measure it in a broader sense. We've done a lot of research about it and I think we execute it well. We deliver the product. I think we communicated it well. I think the marketing campaigns were and continue to be ones that really set us apart."