A&E Planning New HD Ad Campaign

A&E Networks, which over the last 18 months has launched A&E HD, History HD and Biography HD, is planning a new ad campaign to its affiliates called "Wide Appeal." The campaign will tout the company's HD gains -- 77 million consumers now have A&E HD available to them -- and its continued investment in high-def technology, according to Multichannel News. Crime & Investigation HD will be the company's fourth high-def channel when it launches late this year.