Scripps Releases Results of TNS HD Research Data

Scripps Networks released some interesting HD research data from TNS at The Cable Show, data in support of its decision to simulcast HGTV HD and Food HD rather than create a compilation channel where the schedule does not coincide with the SD channel. The study is based on data gathered from 300,000 households in the Charter Los Angeles cable system.

Some highlights of the study:

• Homes with HD service watch more TV than non-HD households.
• Simulcast HD networks outperform compilation HD networks in attracting viewers.
• Viewers continue to watch content in SD, even when it's available in HD.
• The tiered structure that separates SD and HD channel numbers may play a role, but further research is needed.