Sony is targeting the fairer sex with a new advertising campaign carrying the slogan "The World's First Television for Men and Women." The ads will run both online and on TV, with initial spots for Bravia LCDs appearing on Style.com highlighting the appearance of the displays rather than their technical functionality. Future ads will appear on Yahoo and MSN.
Reuters/CNET has the story:
http://news.com.com/Sony+pitches+flat+TV+to+women/2100-1041_3-5884523.html?tag=fd_nbs_ent&tag=nl.e703
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