In the first major product-related move since Michael Dell returned as CEO to the company he founded two decades ago, Dell is now selling Sony LCD flat-panel TVs on its website alongside Dell's own LCD TVs. Dell said that it will sell other brands as well although further details were not released.
An analyst quoted in the AP story pointed out that Dell's biggest obstacle to selling a large volume of HDTVs is that it has no retail presence to speak of, and unlike with PCs or notebook computers, consumers actually like to see their HDTVs in person before they buy them. It's one thing to shop in a store to figure out which TV you want and then buy it online to save a few (hundred) bucks. But if you can never see Dell's HDTVs in the first place, how would you know how the picture quality, contrast ratios, black levels, etc. stack up vis-a-vis the competition?
I'd never heard particularly favorable reviews for Dell's LCD or plasma displays anyway so maybe reselling high-quality Sony Bravia LCDs is in fact the best way for them to go.
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