The NPD Group has released point-of-sale data showing that the Super Bowl earlier this month had a dramatically positive impact on TV sales.
TV sales increases in the week before the Super Bowl from previous week
Direct-view CRT - sales up 61%
LCD - sales up 40%
Projection - sales up 25%
Plasma - sales up 23%
Plasma retained the highest average selling price at $1,726. Projection was next at $1,467 followed by LCD at $1,072 and direct-view CRT at $183.
Keep in mind that these figures include both HD and standard TVs.
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