UPDATE: It turns out that Olevia's normal pricing isn't quite as aggressive as initially reported. The company's 32-inch LCD goes for $600 on CircuitCity.com, compared to $1,000 for a comparable LG model or $1,300 for a Sony. Still a great price, but they should make a few bucks on it. Hence my revised commentary...
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The New York Times runs a piece on Olevia parent Syntax-Brillian today, crediting/blaming the company for the dramatic drop in LCD prices industry-wide. As The Times points out, the price reductions have been great for consumers but terrible for manufacturers that are in many cases taking a loss on the HDTVs they sell. Syntax-Brillian has in fact at times sold their 32-inch Olevia LCD for less than what they pay their suppliers for the LCD panel.
As the article points out, as Olevia's competitors drop their own prices to stay competitive, the difference in price between a Sony or Sharp and Olevia will eventually become smaller, leading many consumers to spend a little more to buy the brand they know.
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You need to do your research before making comments like this. They also sell vivatar camera's to European companies who love the brand and will eat up the made in USA Olevia branded LCD TV's. They had gs of 240million in just one quarter and at a 17% margin. So they are not giving anything away. The day after Thanksgiving was a one day special and if you tried to get one you most likely didn't since they only alloted a very small number. I love my Olevia and I love BRLC stock.
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