A federal judge in Manhattan yesterday ordered DIRECTV to pull ads it had been airing starring Jessica Simpson and William Shatner claiming that its high-definition service was higher quality than that of Time Warner Cable. The dispute revolved around the tagline "For an HD picture that can’t be beat, you’ve got to get DIRECTV," which the company is now prohibited from using.
Time Warner successfully argued that since both its and DIRECTV's HD services are broadcast in 1080i, they are effectively of the same quality. Interestingly, the judge ruled that DIRECTV may continue to run ads stating that its overall picture quality is better than Time Warner Cable's since the satcaster broadcasts every channel digitally, unlike the cable company. Additionally, DIRECTV does not have to run any mea culpa ads correcting the language that the judge struck down, which Time Warner had requested.
Thanks to numerous sources for this story, including Multichannel News.
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