In the ongoing battle between the Blu-ray and HD DVD camps, Blockbuster has loomed large as a potentially decisive determining factor in which standard wins out. After experimenting in 250 of its stores with offering DVDs in both formats starting last fall, the movie rental giant said yesterday that it will expand its Blu-ray offerings to 1,700 additional stores around the world by mid-July, electing not to offer HD DVD titles in those stores.
Blockbuster's rationale is that in the 250 test stores, Blu-ray titles are in significantly higher demand than HD DVD.
This is a big blow to HD DVD supporters because even though the rental king has lost market share to Netflix and even though it will continue to stock HD DVD titles at Blockbuster.com, the company is saying that given both options, its customers are choosing Blu-ray. I believe that if the situation were reversed, or if it changes, Blockbuster would absolutely expand its HD DVD offerings, which is another way of saying that I don't think Blockbuster has some kind of bias towards Blu-ray.
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