Most of you are aware that the nation's analog TV signals will be shut off on February 17, 2009. You may also know that the federal government has authorized a subsidy program to help consumers pay for the digital-to-analog converter boxes that will enable analog TVs not hooked up to cable or satellite to continue receiving over-the-air TV broadcasts. Each household will be eligible for two $40 voucher-gift cards starting early next year.
Yesterday the first two of these D2A (I just coined that -- maybe I should trademark it) box prototypes were unveiled by LG Electronics and Thomson/RCA. See pic above courtesy of the NY Times. The D2A boxes will likely retail for $50 to $70.
Thursday, June 07, 2007
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2 comments:
D2A, indeed. You should tradeMark it, Mark. It's perfect for an SMS marketing campaign.
If the boxes will work in Manhattan, I see it as a good sign.
Sorry. You didn't coin D2A: http://www.tvtechnology.com/dailynews/one.php?id=3715
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