Market research firm NPD released data showing that LCD TV sales revenue increased 80 percent from April '06 to April '07, the only TV category that didn't decline in revenue during that time. In fact, total TV revenue was down 3 percent over the last year. Rival plasma TVs experienced an 18 percent increase in units sold but a 20 percent revenue decline thanks to a 33 percent dropoff in average selling price.
32-inch models were the top selling LCD TVs in both units and revenue, with an average selling price of $860.
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