As part of its bid to lure customers from cable, AT&T is offering free HD programming for one year to people who sign up for its U-verse IPTV service, AT&T DISH Network or AT&T DIRECTV. The offer applies to new customers who live in the AT&T 22-state service region and is worth up to $240.
AT&T U-verse offers 25-27 HD channels where it is available while AT&T DISH Network offers up to 34 channels (including local broadcast networks in some markets).
Using free HD programming to win customers from cable is a solid strategy by AT&T. Some cable companies charge extra for an HD box while others charge extra for an HD tier of channels. Freeing up customers from either of these charges while also offering more HD channels than cable in many markets makes both AT&T U-verse and AT&T DISH all the more compelling.
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