Monday, April 16, 2007

Seattle's NBC Affiliate Embraces HD for News

Normally I don't post too much about local broadcast affiliates making the jump to HD for their newscasts. Sure it's newsworthy if you live in, say San Diego, and the local CBS station there is now broadcasting its 5:00 or 6:00 news in high-def. But the rest of the country probably doesn't care all that much.

In the case of Seattle NBC affiliate KING, though, I was struck by the sheer quantity of news programming that will now be shown in HD. Here's the list:

-- KING 5 Morning News (5:00AM-7:00AM)
-- KING 5 Morning News on KONG (7:00AM-9:00AM)
-- KING 5 News at Noon (12:00PM-1:00PM)
-- Replay: KING 5 News at Noon on Kong (1:00PM-2:00PM)
-- KING 5 News at 5 (5:00PM-6:00PM)
-- NBC Nightly News with Brian Williams (6:00PM-6:30PM)
-- KING 5 News at 6:30 (6:30PM-7:00PM)
-- Evening Magazine (7:00PM-7:30PM)
-- KING 5 News at 10 on KONG (10:00PM-10:30PM)
-- KING 5 News at 11 (11:00PM-11:30PM)
-- KING 5 Weekend Morning News-Sat. (6:00AM-10:00AM)
-- Gardening with Cisco (Saturday) (10:00AM-10:30AM)
-- KING 5 Weekend Morning News-Sun. (6:00AM-9:30AM)
-- Northwest Backroads (Sunday) (7:00PM-7:30PM)

Evening news is one thing, but weekend news? And the noon news? Kudos to the news producers at KING Seattle for their obvious love of HD technology.

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