The Weather Channel is spending $50 million to build a new studio for its high-def launch next year, an ambitious capital campaign that the network regards as crucial for its long-term success. Although the Weather Channel will launch on DIRECTV HD this fall, that channel will be an upconverted version of the standard-def offering rather than a true high-def network. The Weather Channel HD is expected to make its debut in mid-2008, at which time its standard-def channel will be a downconverted version of the HD channel.
How much of The Weather Channel do you watch now and how will it being in HD impact your viewing habits?
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