Olevia Re-Ups Deal with ESPN

Syntax-Brillian, the parent company of the Olevia LCD brand, said today that it has extended its marketing and promotional agreement with ESPN to run through August 2008. Interestingly, "Syntax-Brillian has secured the rights to integrate the ESPN HD logo marks as well as exclusive ESPN HD content for co-branded, in-store advertising and promotional purposes through 2008."

For those of you who watch any of the ESPN properties even occasionally, you know that the Olevia ads are about as ubiquitous as those for athlete's foot remedies and male body sprays (Tag, I'm talking about you). Olevia, while producing a decent quality LCD display, finds itself in a similar position as Haier, a once obscure Chinese TV brand that used a sports connection in the form of an NBA sponsorship to distinguish itself from the dozens of competing LCD makers.