30% of U.S. Households Have an HDTV: CEA

The Consumer Electronics Association (CEA) came out with new data yesterday showing that 30% of American households have at least one HDTV. CEA predicts that 16 million HDTVs will be sold this year, bringing the total number sold to 52.5 million. Other notable findings:

• Almost one-third of HDTV households own more than one HDTV
• Just 44% of HDTV households receive HD programming, which for the majority of those who don't is a choice rather than due to confusion over how to get it
• One of the primary reasons consumers are buying HDTVs is not to watch television programming but rather to improve their movie and gaming experience
• Of those who get HD programming, 66% get it from their cable company, 27% from satellite, 8% from over-the-air broadcasts, 3% from a fiber-optic service and 3% from the Internet

More info is available from the CEA.