Thursday, June 07, 2007

Sharp Planning $30 Million Ad Buy

Sharp Electronics, in an effort to recapture lost market share for its AQUOS LCD TV brand, said yesterday that it is embarking on a $30 million ad campaign that will run through September. Among other spots, Sharp AQUOS ads will appear in nationally televised baseball games, including the 2007 Major League Baseball All Star Game, the FOX “Saturday Game of the Week,” Sunday and Monday Night Baseball on ESPN and “Baseball Tonight," also on ESPN.

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